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What Is Buy Now Pay Later (BNPL) and How Does It Work?
Buy Now Pay Later (BNPL) is a financing option that allows consumers to purchase goods or services immediately but pay for them over time, often in interest-free instalments. It has grown rapidly in popularity, particularly in e-commerce and retail, due to its convenience and accessibility.
BNPL providers typically partner with merchants to offer customers flexible payment terms at checkout. While it can improve sales and customer satisfaction, BNPL raises important compliance concerns related to Know Your Customer (KYC), credit risk, and anti-money laundering (AML) regulations.
How BNPL Works
BNPL operates as a short-term credit arrangement between a provider and the consumer. At checkout, customers select BNPL as their payment method, agree to the repayment schedule, and are approved instantly based on minimal credit checks or alternative scoring models.
The provider pays the merchant upfront, and the consumer repays the provider over several weeks or months. This process involves:
Instant identity verification and credit assessment
Merchant reimbursement minus transaction fees
Customer repayment via linked bank accounts or cards
BNPL and Regulatory Compliance
The rise of BNPL has prompted regulators to address potential risks, particularly around consumer debt, financial inclusion, and fraud prevention.
According to the EBA’s 26 March 2025 press release, the Consumer Trends Report 2024/25 highlights payment fraud, growing indebtedness (driven in part by BNPL and short-term credit), and de-risking as the most pressing risks for EU consumers. The EBA explicitly links rising consumer debt to “inadequate creditworthiness assessment practices” and poor pre-contractual disclosure.
In many jurisdictions, BNPL providers must follow similar compliance frameworks as traditional lenders, including:
Customer Due Diligence (CDD) and ongoing monitoring
AML Screening for suspicious transactions
Data protection compliance under GDPR or equivalent local laws
Transparent disclosure of repayment terms and fees
BNPL Risk Factors
While BNPL offers convenience, it presents several risk areas for providers and regulators:
Fraud and identity theft due to rapid onboarding
Over-indebtedness from multiple BNPL arrangements
Credit risk from non-performing loans
Regulatory non-compliance if AML/KYC processes are inadequate
In the U.S., the CFPB issued an interpretive rule on May 22, 2024 clarifying that BNPL lenders meet the criteria for credit card providers under TILA/Reg Z, which triggers dispute and refund rights for consumers
Best Practices for BNPL Compliance
BNPL providers can reduce risk and ensure compliance by:
FAQ for Buy Now Pay Later (BNPL)
What Is The Main Compliance Risk With BNPL?
What Is The Main Compliance Risk With BNPL?
Is BNPL Considered Credit?
In many jurisdictions, BNPL is classified as a form of credit and is subject to consumer lending regulations.
How Can BNPL Providers Prevent Fraud?
Providers can prevent fraud by integrating identity verification tools, transaction monitoring, and watchlist screening.
Are BNPL Services Regulated Globally?
BNPL is regulated differently by country. Some regions treat it like traditional lending, while others have minimal oversight.
Does BNPL Impact Credit Scores?
It can impact credit scores if providers report late or missed payments to credit bureaus.



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