Customer Network Maps – A Future Use Case for CRM and AML Data?

Customer Network Maps – A Future Use Case for CRM and AML Data?

Future use case for CRM and AML Data
Future use case for CRM and AML Data

Gaurav Singh

11 Jul 2024

In 2022, global money laundering transactions were estimated to reach $2 trillion annually, according to the United Nations Office on Drugs and Crime. As financial criminals become increasingly sophisticated, traditional Anti-Money Laundering (AML) practices are struggling to keep pace. A recent consultation paper from the UK Financial Conduct Authority (FCA) suggests a revolutionary approach: leveraging enterprise-wide customer data to create network maps for enhanced financial crime detection. This article explores this cutting-edge concept and its potential to transform AML compliance. 

Current AML Practices and Their Limitations 

Most financial institutions currently rely on transaction screening, which involves comparing individual transactions against watchlists, such as those for sanctioned individuals and entities. While this approach meets basic AML compliance requirements, it is inherently one-dimensional. It fails to consider broader transaction patterns or customer relationships, potentially leaving institutions vulnerable to sophisticated criminal schemes. 

Envisioning Customer Networks 

The UK FCA's consultation paper, "Financial Crime Guide Updates", highlights the limitations of current transaction monitoring systems. It states: “To date, many large institutions have used transaction monitoring systems that work on a transaction-by-transaction basis, flagging fund movements that exceed rule-driven thresholds for human scrutiny. We understand that more sophisticated approaches show potential in this area, enabling a comprehensive view of customer behaviour, and, for example, show how the customer fits into broader networks of activity”. 

This statement suggests a shift towards utilising customer data from various sources, including Customer Relationship Management (CRM) systems, to create a more comprehensive AML compliance framework. 

The Role of Master Data Management 

To address data quality issues that can lead to false positives or negatives in AML processes, some firms are turning to Master Data Management (MDM). MDM creates a single, accurate view of customer data by aligning information across various business silos. This approach can significantly enhance the efficiency and accuracy of AML compliance processes. 

Creating New Relationships 

Building on MDM, the next step is developing detailed customer network maps. These maps would illustrate connections between individuals, legal entities, transaction types, and more. For example: 

A network map might reveal that a high-net-worth individual regularly transfers funds to multiple offshore accounts owned by seemingly unrelated entities. While each transaction might not raise red flags individually, the pattern across the network could indicate potential money laundering activity. 

Challenges and Considerations 

While customer network maps offer significant potential benefits, their implementation is not without challenges. Data privacy concerns, particularly in light of regulations like GDPR, will need to be carefully addressed. Additionally, the complexity of integrating data from multiple systems and ensuring data quality across these integrations can be substantial. 

Future-Proofing AML Compliance 

The UK FCA’s interest in the potential development of network maps is a strong indicator of where the next stage in the development of AML compliance analytics is headed. So, it is important that financial firms consider the capacity of their current AML software to evolve in this direction. Some key aspects financial institutions can evaluate are given below:  

  • Does the software have a robust approach to data governance?  

  • Can the software ingest data from other systems through connectors? 

  • Is the solution able to produce tailored output files to meet the specifications of any downstream system? 

The impact of this shift will likely vary across the financial services industry. Large banks with substantial resources may be early adopters, while smaller institutions and fintech companies might need to rely on third-party solutions to implement these sophisticated mapping techniques. 

Global Perspective 

While this article focuses on developments in the UK, similar approaches are being considered in other major financial markets. For example, the Financial Crimes Enforcement Network (FinCEN) in the United States has also shown interest in more holistic approaches to financial crime detection. 


As AML compliance evolves, financial institutions must adopt data-centric approaches like customer network maps to combat sophisticated financial crimes effectively. While challenges exist, the benefits of improved detection, increased efficiency, and proactive compliance far outweigh the obstacles. By investing in flexible AML solutions, enhancing data governance, and developing advanced analytical capabilities now, institutions can not only meet evolving regulatory expectations but also play a more significant role in creating a safer, more transparent global financial system. This shift represents both a necessity and an opportunity for the financial industry to stay ahead of criminal tactics and contribute meaningfully to the fight against money laundering.